Hospitality group Accor has partnered with Visa to release a new payment card for Accor Live Limitless (ALL) loyalty members.
Members who apply for the new ALL Visa card will be able to use it for everyday purchases and earn loyalty points and rewards, including when they stay at an Accor property.
Accor said it will be collaborating with Visa partner financial institutions and banks in key markets across Europe, North and South America, the Middle East and Asia Pacific to issue the new cards.
The company¡¯s portfolio includes 39 hotel brands with more than 5,000 properties across 110 destinations.
CEO and chairman Sebastien Bazin commented: ¡°Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop an innovative co-branded payment card. This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty programme by increasing our member base, driving additional engagement and giving each member incentives to stay with us more frequently and easily. The development of ALL is a major milestone for us, and in Visa we are very pleased to have found a partner which shares our passion for delivering everyday rewards and recognition.¡±
Al Kelly, chairman and chief executive of Visa, added: ¡°We are delighted to partner with Accor and support the introduction of a new customer loyalty programme. Today¡¯s digitally-savvy consumers expect rewards that are tailored to their needs and offer new and unique experiences. I am extremely excited about the power of Accor¡¯s expertise in hospitality coming together with Visa¡¯s global network and digital capabilities. This combination will translate into attractive loyalty and payment products that will be at the forefront of the hospitality market.¡±
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