Radisson Hotel Group is expanding its Radisson Individuals collection of independent hotels with the introduction of three sub-brands for different types of properties.
Radisson Individuals was set up in 2020 as a ¡°conversion¡± brand allowing independent hotels to join Radisson¡¯s global platform while keeping their individual identity. It now includes more than 100 open and forthcoming properties.
The expansion of the Individuals brand will include the introduction of premier, boutique and retreats segments.
Premier hotels will be in the upper-upscale category and cater for both business and leisure guests, while the boutique segment will be for smaller ¡°intimate¡± properties and retreats will be more leisure-orientated resorts.
Elie Younes, executive vice president and global chief development officer at Radisson Hotel Group, said:?¡°The exceptional success of Radisson Individuals is testament to Radisson Hotel Group¡¯s ability to help the industry set relevant trends and provide true added value for our owners and guests.
¡°The evolution of Radisson Individuals with three new segments further offers opportunities for distinction and visibility within an elastic framework.¡±