The Radisson?Hotel Group has announced the launch of a conversion brand, Radisson?Individuals, that will allow independent hotels, and local and regional chains to join the group¡¯s global platform, while maintaining their own identity.

Two new openings in the UK, the Henrietta House in Bath (opening this year) and River House Hotel in Inverness (opening 2021), will be part of the new brand with properties in Italy, Germany and Russia to follow.

Federico J Gonz¨¢lez, Radisson?Hotel Group¡¯s CEO said:?¡°We created?Radisson?Individuals?in response to the evolving demands of the modern market for both hotel owners and guests.

¡°Joining?Radisson?Individuals?is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands, as well as a strong proposition for local, regional hotel brands seeking to explore additional distribution channels and/or co-branding options.¡±

Radisson?Individuals?hotels will be able to access a larger audience through wider distribution channels and the group¡¯s global sales structure.

Hotels wanting to join?the brand must undertake a?compliance assessment?including health and safety compliance, online review scores and the technical ability to connect to the group¡¯s main operating systems.

In addition,?the group has signed a number of new hotels across EMEA in Q3 2020:

• Radisson?Hotel, Florence,?Italy (opening 2021)?
• Radisson?Collection Hotel, Venice,?Italy (opening 2021)??
• Radisson?Hotel,?Odessa,?Ukraine (opening 2021)?
• Radisson?Hotel, Abuja, Nigeria?(opening 2022)
• Radisson?Blu Residences,?Mekka, Saudi Arabia (opening 2022)
• Radisson?Blu Hotel, Sheffield, UK?(opening 2023)?
• Radisson?Residences, Baden W¨¹rttemberg, Germany (opening 2023)
• Radisson?Blu Resort, Port Ghalib, Egypt (opening 2023)