Frankfurt Airport-parent Fraport has partnered with Lufthansa¡¯s Miles & More rewards programme.
The agreement enables travellers to earn and redeem miles throughout the airport including retail outlets and on Fraport¡¯s own services.
Christina Foerster, chief customer office, Deutsche Lufthansa, said: ¡°With this unique partnership, we offer our customers special incentives to become a member of the Miles & More programme as well as real added value within the triad of the brands Lufthansa, Miles & More and Fraport.
¡°We achieve this with personalised offers based on analysed customer needs. For us, this joint strategic development creates differentiation and raises promising retail potential with a view to a more far-reaching partnership between Lufthansa and Fraport in the future.¡±
New customers can sign up at Frankfurt Airport with retail and restaurant services gradually being added to the programme.
Anke Giesen, member of the executive board, retail and real estate, Fraport, said: ¡°With this strategic partnership, we are establishing a world-renowned awards programme at Frankfurt Airport that enhances the customer experience and covers the entire passenger travel chain.
¡°The merger increases the attractiveness of our airport as a retail location, especially because we can actively recruit Miles & More members and thus build up our own customer base. This expands our retail segment in the long term.¡±