Lufthansa Group and Marriott International have announced a new strategic partnership linking their loyalty programmes.
Sign up for more...
News ? analysis ? podcasts ? reports
I accept the Terms and Conditions and Privacy Policy.
The agreement will allow members of Lufthansa¡¯s Miles & More platform to receive more benefits and status through the Marriott Bonvoy loyalty scheme.
Travellers will be able to link their Miles & More and Marriott Bonvoy accounts online. They can then earn Miles & More points while staying at hotels across Marriott¡¯s 30-plus brands.
Dieter Vranckx, chief commercial officer of the Lufthansa Group, said that the initiative with Marriott was a ¡°groundbreaking¡± development.
¡°This milestone is an important step in our comprehensive loyalty strategy, which focuses on exclusive travel and lifestyle benefits,¡± added Vranckx.
¡°By offering our members privileged access to one of the world's leading hotel loyalty programmes, we are delivering a truly unique value proposition and strengthening customer loyalty for both partners."
The partnership will see travellers who are qualified as Senators and HON Circle Members in the Miles & More programme automatically receive Marriott Bonvoy Gold Elite status. This will enable them to unlock benefits from the hotel giant ¡°without additional qualification¡±.
Miles & More members will be able to earn 40 points per stay at a Marriott property and can accrue up to 120 points per year from these hotel stays.
Satya Anand, president of Europe, Middle East & Africa at Marriott International, added: ¡°This partnership is a fantastic alignment of two trusted names, united by a shared commitment to enriching the travel experience.
¡°Together, we are unlocking distinctive benefits for our members, offering them greater flexibility, recognition and reward.¡±?