Goldspring Consulting's Will Tate lays out a Covid-19 travel recovery plan based on mutual trust.
"It takes two to do the trust tango 每 the one who risks
(the trustor) and the one who is trustworthy (the trustee); each must play
their role," said Charles H Green, author of The Trusted Advisor.
Successful travel management has never been effective
without trust. Without it, one can try, but efforts will sputter, veer off and
ultimately take a turn down the wrong path. Even worse, creeping doubt and fear
will undo previous gains.
This pandemic has uprooted our daily trust in a deep way.
Uncertainty and instability can do that. When it comes to next steps, trust is
a solid foundation for decision making. Without it, we wobble.
Trust will have to be rebuilt in a multidimensional effort
between travel suppliers, risk management departments, travel departments and
travellers. These groups will return to travel only when they are all
comfortable with the pandemic adjustments.
Here is the guide for each of us playing our role.
First, travel suppliers will need to convince the public of
the efficacy of their cleanliness protocols. Focus will be on the how,
specifically the frequency and proven effectiveness of cleaning and maintenance
programmes. Likely, we will see a new, uniform global standard of cleanliness
measurement certified by an authoritative body.
The rest of the players (risk management, travel departments
and travellers) will require this first step before moving forward.
Next, risk management departments will issue requirements
(or guidelines) for safety. These may include pre-trip approvals for certain
types of travel, proof of health, restriction by type or location of property,
type of ground transportation (ie ride-share, taxis, private cars, public
transportation). Perhaps these will extend to supplier or customer offices with
judgments on their attention to health and safety.
Finally, and most critical for travel managers, travel
departments now are immediately tasked with emergence adjustments and
strategies. The reactive portions require immediate attention, while the
proactive projects will establish new infrastructure to layer in the key
success components of post-pandemic business travel.
Reactive projects include tracking, reporting and managing
refunded or unused airline tickets, meetings management
rebooking/cancellations, and TMC configuration and staff changes (including
talent acquisition). Companies that continued travel have required emergency
safety travel guidelines to keep travellers safe. As information and capacity
changes have become known, many have adjusted these guidelines almost daily for
the past six weeks.
Proactive projects to build the post-Covid-19 travel programme
must include policy adjustments, recrafting key supplier agreements, budgeting
for the future with near zero travel volumes, rebuilding TMC/MMC configurations
and developing the correct content and frequency of communication.
Abraham Lincoln said: "The people when rightly and
fully trusted will return the trust." Regardless of travel by fiat, travel
suppliers and those responsible for company risk must rebuild trust from the
travellers. Only when each role rebuilds trust, rightly and fully, will travellers
return the trust 每 and return to the road.