BCD Travel is pursuing growth in the Nordic countries following investment in its teams and technology in the region.

A key driver of growth in the region is its investment in travel planning and trip management platform TripSource, according to the company.

A new partnership with Danish travel tech company SoftInventor now enables BCD to offer a regional online booking tool, TripRacer, and provide Norwegian rail content to customers in the Nordics, in addition to existing rail and ground transportation content in Sweden.

¡°This new booking tool offers all regional requirements of payment solutions and rail and ground transportation needs, as well as a market-leading booking process flow,¡± said Thomas Aden, managing director and vice president, Nordics, at BCD.

¡°With this new tool in place we will be able to attract new clients. It¡¯s available to anyone operating in the Nordics so global customers can deploy it here and take a best-in-market approach.¡±

BCD is looking to further enhance its capabilities in the Nordics and to add Finnish and Danish rail content too, said Aden. ¡°We are investing in growth in the Nordic markets,¡± he said. ¡°That means capability in OBTs but it also means we¡¯re recruiting more people in the region.¡±

Aden noted that while travel volumes in the Nordic countries remain notably below pre-Covid levels, a decline in air travel began before the pandemic with the rise of ¡®flygskam¡¯, or flight-shame. ¡°Some corporates forbid domestic air travel, so if you travel you travel by train.¡±