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Management

France��s Marietton D��veloppement snaps up tech-focused TMC Supertripper

By Rob Gill / 22 September 2025 / Contact Reporter

Gray Dawes acquires VCK Travel — Credit: AbobeStock

French travel agency group Marietton D��veloppement, owner of Havas Voyages and Ailleurs Business, has acquired tech-focused travel management company Supertripper to further strengthen its position in France.

The Lyon-based company said that Supertripper would join its existing business travel brands Havas Voyages and Ailleurs Business, which are respectively the fourth and fifth largest TMCs in France, according to the list of Europe��s Leading TMCs 2025. Supertripper was ranked in 16^th position in France.

��Together, they will make it possible to cover 100 per cent of customers' needs and expectations in the future: proximity and human support, service excellence and next-generation digital solutions,�� said Marietton in a statement.

Supertripper��s founder and CEO Maxime Pialat will continue to retain responsibility for the brand, as well as joining Marietton��s board of directors. Financial terms of the acquisition have not been revealed.

Laurent Abitbol, president of the Marietton D��veloppement, said: "Maxime is a brilliant entrepreneur, surrounded by exceptional teams. We are very happy to welcome them to our group.?

��Supertripper will be a source of inspiration and a driver of innovation to build the future of business travel together.��

Pialat added: ��Combining the technological power we have developed at Supertripper with the robustness, expertise and vision of Marietton is a unique opportunity.?

��We are convinced that this marriage will unleash extraordinary potential. The future looks exciting and we are approaching it with boundless energy and optimism.��

Marietton acquired another French TMC Bleu Voyages in 2023, which was then consolidated under the Ailleurs Business brand.

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