UK-based Norad Travel Group is to rebrand as Talma EMEA as it fully integrates with parent company Talma Travel Solutions.
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Norad was acquired by Israel-based Talma in March 2022 and last year Talma further boosted its presence in the UK by purchasing another TMC, Blue Cube.
In a statement announcing Norad¡¯s rebranding, Talma added: ¡°Further acquisitions are expected later this year.¡±
The rebrand of Norad under the Talma name will be ¡°rolled out progressively¡± across its offices during the next few months.
lya Magen, CEO of Talma Travel Solutions, said: "As a result of our growth strategy, Norad Travel Group has become an integral part of the Talma family.
¡°The rebrand represents an important milestone in aligning our identity and provides the foundation to achieve our goals across EMEA. At Talma, we believe anything is possible, and we are on a mission to change the status quo in the travel industry."?
In an October 2024 interview, Magen told BTN Europe about the deal to buy Blue Cube and Talma's wider growth plans.
Norad and Blue Cube were ranked as the 30th and 33rd largest TMCs in the UK in 2024 with sales of ?35 million and ?30 million respectively.
A spokesperson for Talma said there were no plans for Blue Cube to be rebranded under the Talma name this year.