Travel management company TAG has launched a new sport division, which becomes the UK-based firm¡¯s seventh specialty division.

TAG, which specialises in entertainment, business and events, said expanding into sport was a ¡°natural evolution¡± as it was ¡°renowned for handling complex group movement logistics in high-pressure environments¡±.

Jens Penny, TAG¡¯s CEO, added: ¡°While we have been working with sporting clients for years, it was time we made it official. This new division is dedicated to meeting the unique logistical needs of professional and amateur sports organisations, athletes and teams.

¡°Welcoming the official addition of sport represents our commitment to personalising our service offerings to meet the diverse needs of clients around the world.¡±

The launch of the sport division comes as TAG also unveiled a new redesigned website, which offers access to all seven divisions: touring, production, corporate, investment management, private travel, events and sport.?

Justine Liddelow, TAG¡¯s vice president of entertainment sales and account management, said: ¡°Sport has always been about teamwork, ambition and a genuine sense of dedication - values that are deeply embedded into our company DNA.

¡°With decades of experience orchestrating complex group movements, often across borders and under tight deadlines, we¡¯re uniquely equipped to serve the dynamic world of sport.¡±

TAG, which was formerly known as The Appointment Group, was set up in 1988 and now operates from more than 20 locations around the world. It was ranked as the 13^th largest TMC in the UK in the list of Europe¡¯s Leading TMCs 2025. The company is owned by private equity firm ECI Partners.