Barcelona-based TMC TravelPerk has unveiled a ¡°bold rebrand¡± as it celebrates its 10^th anniversary and aims for ¡°rapid growth¡±.

TravelPerk said that its new brand identity, which has been developed in collaboration with consultancy Wolff Olins, was designed to ¡°disrupt and break away from the current sea of blue within the corporate travel management category¡±.

Jada Balster, TravelPerk's VP of global marketing, explained: ¡°We felt it was the perfect time for a fresh, new brand that better embodies our bold vision and unstoppable momentum building the future of integrated travel and expense management. This isn¡¯t just a rebrand - it¡¯s the mark of the next chapter.¡±?

TravelPerk, which was ranked as the eighth largest TMC in Europe in 2024, said it had a ¡°growing focus¡± on expanding in the US market following its purchase of AmTrav last year.

The company also?acquired spend management specialist Yokoy and secured another $200 million in funding from investors earlier this year.

"We¡¯re proud of what we¡¯ve built over the last 10 years, and this new brand represents the next phase of our journey,¡± added Avi Meir, TravelPerk¡¯s CEO and co-founder.?

¡°Business travel is changing and so are we. Our new brand reflects our commitment to shaping the future of travel and expense management - making the experience simpler, smarter and more seamless."

TravelPerk¡¯s new look is being introduced across the TMC¡¯s platforms from Monday (31 March), followed by a full rollout across its digital portals and marketing materials, alongside a brand campaign, in April.