France-based hotel giant Accor has appointed Julie White as chief commercial officer?Europe and North Africa for its premium, economy and midscale division.
White joins the group from Wyndham Hotels & Resorts where she held the position of vice president commercial for Europe, Middle East, Africa and Eurasia. Prior to this, she provided travel-related M&A advisory services with PwC Consulting, and has also held global sales roles with carriers including Virgin Atlantic, British Airways and American Airlines.
Based in London, White will lead Accor*s regional commercial team 每 which includes sales and distribution, marketing and loyalty and customer experience 每 with responsibility for driving revenue strategy across the Europe and North Africa markets.?
She will report to the group*s global chief commercial officer of the premium, midscale and economy division, Karelle Lamouche.?
Lamouche said: ※Accor has a clear focus and commitment to further develop our European market leadership and drive commercial value through our guest centricity and brand strength# Julie has a brilliant track record and fantastic experience as a commercial leader, and I know she will be a huge asset to the business.§
White added:?※Accor has one of the most far-reaching and diverse portfolios across Europe & North Africa, but its ambition to keep growing in strength and success is evident. I am excited to be working with such a great team to help deliver Accor*s commercial objectives across the region.§