Lotten Fowler
Corporate travel consultancy Areka has appointed Lotten Fowler as its new vice-president for the Nordic region.
Stockholm-based Fowler previously spent more than 12 years as general manager of the Swedish Business Travel Association (SBTA) before stepping down in early 2023.
In her new role, Fowler will ¡°spearhead the growth and development¡± of Paris-based Areka¡¯s services in Sweden, Denmark, Norway, Finland and Iceland.
"Her wealth of experience and expertise in the industry promises valuable contributions to our clients and our team,¡± said Areka in an announcement on LinkedIn.
¡°After key hires in the DACH and US markets last year, Areka is happy to continue executing a fast-paced global growth strategy.¡±
During her time with SBTA, Fowler was one of the co-founders of the BT4Europe group of business travel associations, which was created in 2022 to give corporate travel buyers a stronger voice in Europe.