Corporate Travel Management (CTM) has recruited Rebecca Welsch for the newly created role of global head of growth marketing as the company looks to ¡°accelerate¡± its five-year growth plan.

The Australia-based TMC said Welsch¡¯s appointment was a ¡°strategic move¡± that would help it to ¡°deepen¡± customer engagement and expand in key global markets.

Welsch most recently led global product marketing at tech firm Phocas Software and previously worked for accommodation specialist HRS Group.

¡°In a fast-evolving market, CTM has a powerful story to tell,¡± said Welsch, who is based in Sydney.?¡°My goal is to shine a light on what makes CTM truly unique and help businesses make more confident, informed decisions when it comes to their corporate travel partner.?

¡°Marketing will play a critical role in aligning closely with the business to drive growth, deepening our connection with customers and positioning CTM as a thought leader in corporate travel.¡±

CTM was ranked as the seventh largest TMC in Europe in the list of Europe¡¯s Leading TMCs 2025 and also took second place in the UK behind American Express Global Business Travel.

Darren Toohey, CTM¡¯s chief sales and customer officer, added: ¡°Rebecca¡¯s appointment marks a key step in ensuring our strategic growth plans are driven by meaningful customer connection.

¡°As we continue to expand our global customer footprint, it¡¯s essential that our marketing reflects what matters most to our customers, whether that¡¯s local relevance, insightful thought leadership or a more intuitive brand experience.¡±