Serviced apartments operator Frasers Hospitality has appointed?Darryl Walker to the newly created position of EMEA commercial director, which the group said will ¡°strengthen¡± its commercial focus in the region.
Walker brings more than 20 years of experience to the role, where he will oversee all commercial departments across the Europe, the Middle East and Africa. He will work with head office and leadership teams to drive topline performance, with a focus on improving online distribution and expanding market reach.
Prior to joining Frasers, Walker was group director of distribution and partner network for edyn and has also held senior leadership positions across a number of edyn's aparthotel and serviced apartment brands.
¡°Darryl¡¯s appointment represents a significant step in the commercial evolution of our business,¡± said Frasers Hospitality chief operating officer for EMEA, Rebecca Hollants Van Loocke. ¡°This newly created role is essential to aligning our resources, understanding our markets and sharpening our commercial edge.¡±