Zara Higgins
Travel management firm ATPI has appointed?Zara Higgins as its general manager for Saudi Arabia.
Higgins, who will continue in her new role as ATPI¡¯s global head of energy, will also lead the Arjaa ATPI joint venture with Saudi-based Al Majdouie Group in the key energy-producing country.
In a statement, the TMC said that Higgins will oversee?¡°the delivery of advanced business travel solutions, strategic growth initiatives and the development of a high-performing local team¡± in Saudi Arabia.
ATPI emphasised that Higgins would become the first female leader of the?Arjaa ATPI business and also within the wider corporate travel sector in Saudi Arabia.
Higgins said: ¡°This is an incredible time to be joining the business as Saudi Arabia is a market with significant opportunities, innovation and ambition. My ambition is for Arjaa ATPI to lead the way and transform the business travel sector across the kingdom.¡¯¡¯?
Lynn Coutts, ATPI¡¯s managing director for the Middle East, added: ¡°Zara brings a wealth of experience, a strong focus on innovation and a collaborative leadership style that aligns perfectly with our goals in the kingdom.¡±
ATPI was named as the eighth largest TMC in BTN Europe's rankings of Europe's Leading TMCs 2025, published last week.