Netherlands-based ATG Travel Worldwide is expanding its
presence in Germany with the acquisition of CWT¡¯s business operations in the
country.
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The TMC, which has a number of fully owned regional offices
and a comprehensive network of franchised businesses, said in a statement it
has ¡°long held many ties to Germany and has a strong growth path and
aspirations¡±.
ATG chief executive officer Tammy Krings told BTN Europe
that the deal ¨C the value of which was not disclosed ¨C incorporates ¡°local
German businesses who have a strong foundation here.¡± Krings added: ¡°There are some global accounts that we will
not be acquiring that are serviced in Germany,¡± she continued, but the acquisition will
nevertheless ¡°triple¡± ATG¡¯s presence in the country.
The deal is expected to close on 1 September, when the
company will ¡°change the CWT name to ATG Business Travel Management GMBH¡±, said Krings. ¡°Everyone who¡¯s currently employed by CWT in Germany
will have the opportunity to move over as an ATG associate.¡±
The announcement comes days after the US Department of
Justice¡¯s decision to drop its antitrust suit against American Express Global
Business Travel¡¯s acquisition of CWT, clearing the way for their merger.
However, Krings said ATG¡¯s acquisition of CWT¡¯s German operations was signed in the last week and is an unrelated transaction.
¡°It¡¯s completely separate.
I¡¯ve had no conversations with GBT. They¡¯re not part of this transaction, it¡¯s
just between CWT and ATG,¡± said Krings, who assumes Amex GBT was aware of the deal.
ATG and CWT first began
talking about a deal in April 2024, said Krings, shortly after Amex GBT¡¯s
planned acquisition of CWT was announced.
Asked whether ATG looked at
similar opportunities in other markets, Krings said: ¡°Initially we did, but
Germany is a target market for us and it has been for years. We wanted
to grow and scale this market so we abandoned any other ideas ¨C it wasn¡¯t just
CWT, we were looking at other agencies in other markets ¨C and we decided to
focus on Germany.¡±
Krings added: ¡°We¡¯ve been in
the German market for over 20 years but people still think of us as being new.
Our own office has been open for nine years. We¡¯re a safe choice.¡±
Both Tammy and husband Torsten Krings, president of ATG,
worked for Wagonlit Travel and for CWT. ¡°We
have some history and this feels like a full circle moment. Our culture at ATG
is very familiar with the old Wagonlit culture ¨C a people first culture; an empowerment culture. Our existing ATG office here [in Germany] is very excited
about bringing many of their former colleagues into ATG.¡±
Krings said CWT¡¯s employees in Germany will be brought onboard ¡°as quickly
as possible¡± after 1 September, with the integration of the business expected
to take between 12 and 24 months. ¡°The bulk of the transition will really occur
in a six-month period and the remainder will be more technical in nature.¡±
According to Europe's Leading TMCs 2025, CWT achieved an estimated €369 million in sales in Germany last year and had around 140 full-time equivalent employees.
In a statement provided by CWT, the TMC's president and CEO Patrick Andersen said: ¡°We are very pleased to have reached this agreement with ATG. CWT and ATG share a deep commitment to customer service and closely aligned operating cultures. I am confident that this will be a positive outcome for both our customers and our employees.¡±
Since this story was published, ATG and CWT have confirmed the acquisition is expected to close in Q3 but not necessarily on 1 September.
? Amex GBT
has been approached for further information but had not responded at the time
of publication.