Travel management company TAG Group has agreed to acquire California-based production travel specialist Atlantis Travel.

UK-based TAG, which specialises in managing travel for the entertainment sector, said the acquisition ¡°naturally fits¡± into its ever-expanding growth strategy. Financial details of the deal have not been revealed.

¡°With expertise in handling the fast-paced and ever-changing needs of production travel worldwide, Atlantis Travel has established itself as a trusted partner in the entertainment industry,¡± said TAG chief operating officer Gabrielle Carr. ¡°While we have been working closely with Atlantis Travel as their ticketing partner for several years, we are incredibly excited to now acquire their full business.¡±

She added: ¡°This acquisition enables us to combine our strengths and resources, further enhancing our offerings and service portfolio.¡±??

As part of the merger Atlantis Travel will become an extension of TAG¡¯s US production team. According to the companies, this will enable the two businesses to ¡°identify synergies and focus on areas of improvement¡± from both brands.?

Scott Gill, who co-founded Atlantis Travel in 1980, added: ¡°Today marks a new chapter for our travel agency as we proudly announce the sale of our business to TAG.

¡°With our entertainment clientele and the incredible TAG team, we are confident that this collaboration will bring forth a host of new benefits and opportunities for our valued clients and employees,¡± he said.