Nick Bettles
Talma?Travel Solutions has appointed Nick Bettles as CEO of its new Talma UK division.
Bettles has previously held roles at airlines Etihad Airways, Cathay Pacific and Virgin Atlantic, as well as a spell at events specialist RX Global.
He will lead Talma UK, which includes TMC brands Talma EMEA (formerly Norad Travel Group) and Blue Cube.
Israel-based Talma acquired Blue Cube last year and renamed Norad under its own name in early 2025. Talma UK also includes leisure travel agency Howard Travel.
Iya Magen, CEO of?Talma?Travel Solutions, said: ¡°Nick understands the power of blending technology with human expertise. His leadership is a natural extension of Talma¡¯s global mindset and our evolution as a unified force in the travel industry.¡±
Talma has also expanded in the US with the acquisitions of Miami-based Brickell Travel and Solutions Travel.
¡°The opportunity to bring together respected names like Blue Cube Travel - a recognised leader in high-touch corporate travel, Talma EMEA and Howard Travel under the Talma global group was an unparalleled and compelling opportunity,¡± said Bettles.
¡°We already have great people, strong client relationships and highly respected brands. With continued integration, sharper focus and unified leadership, we plan to disrupt the market at a time it needs it the most.¡±?
Blue Cube was ranked as the UK¡¯s 29th largest TMC in the list of Europe¡¯s Leading TMCs 2025, while Talma EMEA came 32nd in the UK rankings.