SilverDoor¡¯s?parent company?is setting up a new consultancy to offer advice to the serviced accommodation sector.
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Habicus?Group, which also owns Citybase Apartments and Central London Apartments, has created the Ariosi?Group?to offer consultancy services, data and insights, and training courses to the extended stay hospitality sector.
Ariosi will operate as a separate business from Silverdoor and will be led by chief operations officer Joanna Cross, who was formerly managing director of Clarendon Apartments, as well as sales and revenue manager at Supercity Aparthotels.
Tracie Crombie, who spent 15 years with Dolphin Square in London, will take up the role of?head of training?for Ariosi, while Sacha?Sandhar, formerly international expansion manager at?SilverDoor, joins as head of insights.
Cross said that the serviced apartment sector was ¡°no longer the poor cousin¡± to traditional hotels.
¡°The continuing increase in?market share represents a tremendous opportunity for operators to improve performance and profitability,¡± explained Cross.?
¡°We believe there¡¯s value to the serviced apartment industry in creating a centralised hub of knowledge,?resource?and advice - that¡¯s what we are here to do.¡±?