Travel tech giant Sabre has gone live with British Airways¡¯ NDC content through its booking platforms.

Sabre said that BA¡¯s NDC fares and ancillaries are now available through platforms including Sabre Red 360, Sabre Red Launchpad, and Sabre¡¯s Offer and Order APIs.

The move means Sabre-connected agents and corporates can now shop, book and service the airline¡¯s NDC content alongside traditional EDIFACT and ATPCO channels. For NDC bookings, BA¡¯s Distribution Technology Charge (DTC) of ?13/€15 per sector is replaced by a ¡°reduced¡± fee.

Colm Lacy, British Airways¡¯ chief commercial officer, said: ¡°We want to give customers a seamless digital-first retailing experience, so we¡¯re pleased to extend access to our exclusive NDC content, using Sabre¡¯s technology, to our agencies worldwide.

¡°This will open up even more ways for agencies to search, book and service our offers, all while providing a more personalised experience for customers across the globe.¡±

BA¡¯s owner IAG and Sabre agreed a new distribution deal in early 2024, which included both NDC and EDIFACT content.

¡°Sabre is proud to continue leading the way in NDC adoption by providing robust technology solutions that empower our customers to evolve with the industry,¡± said Kathy Morgan, senior vice president, distribution experience, at Sabre Travel Solutions.

¡°Our partnership with British Airways demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available.¡±

BA added in a statement that agents using Sabre¡¯s platforms would have ¡°instant access to an expanded selection of ancillary products such as seating, with further ancillaries due later in the year¡±.